We have strategically planned marketing activities to bring in trade visitors to the show.
These activities include:
A host of advertisements will be placed in top local newspapers including New Straits Times, The Star, Berita Harian, Sin Chew Daily, Nanyang Siang Pau etc.
Advertisements and editorial coverage will be placed in major trade journals from all over the world.
Printed & Online show preview with highlights on exhibits will be distributed to VIPs and all the visitors on our database.
A VVIP will be invited to officiate the exhibition and thereafter for a tour. A host of other Ministers will also be extended invitations to tour the exhibition.
VIP Programme - Exhibitors are invited to nominate their key clients as VIPs for the show.
Four rounds of email broadcasts will be done for the visitor pre-registration campaign whereby potential visitors are invited to pre-register their attendance via the website.
A string of SMS broadcasts will be done as forms of reminders to the pre-registered visitors closer to the show.
Each contracted exhibitor will be given the opportunity to extend online visitor invitations to their potential clients and customers.
Will be printed to be distributed and placed at relevant places to further publicise the event.
To support and enhance the advertisements in the newspapers, a host of press releases carrying latest updates about the show will be issued to the local and foreign press. One-on-one interviews will also be conducted with selected key exhibitors as part of the publicity campaign.
A total of 4 show dailies will be produced during the show which will be distributed to the visitors at the visitor registration counters as well as to Exhibitors and all VIPs.
20- 23 March 2013, KUALA LUMPUR CONVENTION CENTRE
20- 22 March 2013 - 10am - 6pm | 23 March 2013 - 10am - 5pm